BackEngine is not a call recorder. It is a customer execution engine.
The Core Difference
Gong tells you what was said. BackEngine identifies what should happen and makes sure it does.
Gong
A video recorder that helps you remember and retrieve what happened via watching recordings, AI summaries, and alerts about what was said.
BackEngine
Consolidates ALL conversations (calls, emails, Slack, tickets) PLUS your playbook to help teams execute properly and give leaders visibility into execution gaps.
What They Analyze
Gong
Video Calls
Recorded conversations
Email Threads
Email analysis
BackEngine
Video Calls
All recorded conversations
Email Threads
Complete email context
Slack Messages
Internal communications
Support Tickets
Customer interactions
Templates
Reusable content frameworks
Playbooks
Methodology and process
Strategies
Sales and execution plans
What This Means In Practice
GONG
Shows you what happened on a call
BACKENGINE
Tells you what to do next based on your playbook—draft the security follow-up, schedule the technical deep dive, send the ROI calculator they asked about
GONG
Tells you discovery happened
BACKENGINE
Tells you if it was good discovery—did they uncover budget and timeline? Did they identify the pain points your playbook requires? Did they confirm decision-making process? What critical questions did they miss?
GONG
Flags that sentiment is negative
BACKENGINE
Tells you why sentiment dropped—they never addressed the pricing objection, they skipped setting next steps, they haven't followed up in 8 days when your cadence says 48 hours
GONG
Shows you a deal is at risk
BACKENGINE
Flags execution gaps before they become deal risks—your rep had 4 discovery calls but never confirmed budget, they're 3 weeks in without engaging the economic buyer, they haven't sent the business case your methodology requires
GONG
Summarizes the call for you
BACKENGINE
Coaches your rep on what to do—here's your follow-up email referencing their specific concerns, here are the 3 discovery questions you missed, here's why you need to loop in procurement now
Gong tells you what was said.
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BackEngine identifies what should happen and makes sure it does.